London in Bloom promotes, supports and encourages gardening, horticulture and environmental sustainability across the 31 boroughs and two cities of Greater London. As such, it is one of 17 regional campaigns which make up Britain in Bloom - Europe’s largest horticultural campaign.
Entries are invited annually from local authorities, community groups and schools across the region who wish to improve their local environment. This engagement with neighbourhoods, towns, boroughs and cities helps to promote to the wider community the benefits of gardening as a healthy and beneficial pastime for people of all ages and experience.